The most innovative development with the greatest product in the world is meaningless without the right marketing strategy and execution. Our marketing consulting service takes a comprehensive view, supporting clients from project conceptualization through sellout and beyond.
We advise developers on crafting a holistic marketing plan across ATL and BTL channels—identifying the right activities at each phase from pre-launch to post-occupancy. Tactics are tailored based on budget, target segments, competitive projects, and overall client goals.
As needed, our team can support marketing execution or simply advise clients on implementation. Deliverables span strategy, creative development, media planning, performance tracking, and optimization.
While each project requires a customized approach, marketing consulting commonly focuses on:
Strategy Planning
- We start by deeply analyzing the market and consumer landscape to inform strategies and tactics.
- An integrated plan is developed across print, digital, events, direct mail, and more channels.
- Campaign messaging, creative guidelines, influencer partnerships, and PR strategy are crafted.
- GTM timelines, budgets, and cross-functional ownership are laid out.
Pre-Launch Marketing
- We advise on pre-launch activities across ATL and BTL channels months before sales launch to prime the market.
- Print ads, influencer seeding, social media, and core website development build anticipation and awareness.
- VIP pre-launch events catered to key prospect groups generate qualified buyer interest before launch.
Launch Marketing
- At launch, high-impact print, TV, and digital advertising ensures widespread awareness.
- On-site BTL activations like model unit viewings, broker events, and buyer registration drives convert interest.
- Targeted email, SMS, and sales calls to registered prospects deliver personal outreach.
Sustained Marketing
- Post-launch, sustained messaging keeps momentum strong through the sales cycle, especially during traditionally slower periods.
- Regular site visits, market update events, new model unit launches, and loyalty programs retain buyer excitement.
- Grand opening events and festivals timed with project milestones spur further sales.
CRM & Performance Tracking
- Robust CRM and analytics track end-to-end consumer journeys from first touchpoint to sale conversion.
- Marketing performance is monitored to optimize spend and strategy.
Rahul Narsinghani has a strategic mindset & clarity of thought that makes him stand out among experts in the Pune real estate market, and his advice was invaluable for the success of the projects that we executed in collaboration. His ability to gauge customer needs has been the key in guiding us to build the right product and services. His eye for detail & market grip puts him on a high pedestal for advisory services.
Rahul’s remarkably swift progress at DAMAC was due to his continuous quest for self-improvement A good team player and a self-starter,he has proved to be a dependable and indispensable member of my team. His attention to detail and analytical skills ensures effective customer management and client relations. Rahul has achieved rapid career progression through consistently improving sales performance on a year-on-year basis. I am confident that he will continue to be a top performer.
Leena’s advice on sales strategy helped us achieve rapid sales success for our residential project. Her ability to gauge the preferences of the target market segment as well as to drive the marketing communications in a result-oriented manner was critical to our success. We were glad to discover in Leena, a loyal and dedicated consultant for our business and we look forward to benefiting more from the services of Qubic Properties in the coming future.
Qubic Properties exceeded my expectations with their exceptional service, professionalism, and attention to detail. Working with them was a seamless experience, and I highly recommend their expertise to all
Having worked closely with Rahul while he was with K Raheja Corp's Residential Sales team, I was introduced to an entirely new dimension of real estate development based on market intelligence. Rahul's expertise to read the market aided us in designing and developing offerings that proved extremely popular with apartment buyers. What distinguishes him as an effective sales manager are his leadership abilities.
